MSc Social Media and Influencer Marketing from Gisma University of Applied Sciences

The MSc Social Media and Influencer Marketing curriculum develops postgraduate expertise in influencer partnerships, social media strategy, digital marketing analytics, content creation, social listening, community management, customer experience and international marketing. Students build campaign strategy, content planning, digital analytics, community management, partnership development, social listening and customer experience design through a blend of classroom teaching, digital learning, case-based work, collaborative projects and independent research. The 120-ECTS track includes a mobility window, research seminar and thesis, while shorter 60- and 90-ECTS routes depend on applicant eligibility. Research methods and a final thesis or equivalent research component are included where specified in the programme structure. The academic approach connects advanced subject knowledge with practical decision-making, helping students apply concepts to realistic organisational or technology challenges. GISMA currently lists Jan, Apr, Jul, Oct entry points. The available study duration depends on the programme route and, for eligibility-based tracks, previous academic or professional experience.

MSc Social Media and Influencer Marketing is a career-focused postgraduate programme with Berlin listed as the study location option. The course covers influencer partnerships, social media strategy, digital marketing analytics, content creation, social listening, community management, customer experience and international marketing and develops campaign strategy, content planning, digital analytics, community management, partnership development, social listening and customer experience design. Current intakes are Jan, Apr, Jul, Oct. GISMA lists the duration as 120 ECTS: 24 months; eligibility-based 60/90 ECTS: 12/18 months, with tuition of 120 ECTS: €25,100; 60 ECTS: €16,250. The 120-ECTS track includes a mobility window, research seminar and thesis, while shorter 60- and 90-ECTS routes depend on applicant eligibility. The qualification is Gisma University of Applied Sciences. The programme suits graduates and professionals seeking advanced knowledge, practical application and stronger career preparation in the relevant field.

Graduates of MSc Social Media and Influencer Marketing can pursue career paths aligned with the programme’s specialist focus. GISMA identifies opportunities including influencer marketing manager, digital content strategist, brand partnership specialist, social media community manager, digital marketing analyst and online engagement consultant. The course develops campaign strategy, content planning, digital analytics, community management, partnership development, social listening and customer experience design, supporting work that requires analytical judgement, communication, project delivery and subject-specific expertise. Applied projects, research work and mobility or internship opportunities where available help students connect academic learning with professional practice. GISMA’s Career Centre also provides employability and career-development support to students. Status: Programme subject to accreditation.