MSc Digital Marketing from Berlin School of Business and Innovation

The MSc Digital Marketing provides postgraduate study across the strategic, analytical and practical dimensions of contemporary marketing. Students explore digital campaign planning, international marketing, brand management and customer insight, building an understanding of how businesses connect with audiences across digital environments. The programme develops the ability to apply marketing principles at both strategic and operational levels, including planning, implementing and evaluating marketing activity. Students also examine how digital technologies continue to influence business and marketing practice. Independent research or consultancy work allows learners to connect academic study with professional challenges and develop stronger research capabilities. Ethical considerations within marketing are also incorporated, encouraging students to evaluate the wider business and social implications of marketing decisions. The 18-month programme is delivered full-time at BSBI's Berlin campus in partnership with the University of Chichester.

Build advanced knowledge of modern marketing with the MSc Digital Marketing at BSBI in Berlin. This 18-month postgraduate degree, delivered in partnership with the University of Chichester, is suitable for graduates from a range of academic backgrounds who want to develop specialist marketing expertise. Study areas include digital campaign planning, global marketing, customer insight and brand management, with opportunities to apply learning through independent research or consultancy work. Students develop strategic and operational marketing skills while learning to evaluate how digital technologies affect organisations, brands and consumers. The course also encourages critical thinking about responsible and ethical marketing practice. With a combination of marketing knowledge, analytical thinking and practical application, graduates can prepare for specialist digital marketing careers, entrepreneurial opportunities or further academic study in an increasingly technology-driven business environment.

IELTS: 6.0 overall (minimum 5.5 in each band) or equivalent. TOEFL IBT: 80. Pearson Test of English (PTE): 59. Duolingo English Test: 105+.

The MSc Digital Marketing is designed to support careers requiring strategic marketing knowledge alongside an understanding of digital channels, customers and brands. BSBI specifically identifies potential roles including Digital Marketing Manager, Brand Strategist, Content Marketing Specialist and Marketing Analyst. The programme’s focus on campaign planning, customer insight, global marketing and brand management helps graduates develop capabilities relevant to marketing functions across different industries. Research and consultancy-based work can also strengthen the ability to analyse marketing challenges and connect academic knowledge with professional practice. Beyond employment, the degree can provide a foundation for further academic study or entrepreneurial activity within digital business. BSBI’s Careers Service supports students and alumni through specialised career guidance and relationships with local and national employers, helping graduates connect their postgraduate learning with appropriate professional opportunities.